How can you use video marketing to get new customers?

Benefits of Video Marketing

Video marketing is one of the most effective ways to reach new customers and get them interested in your product or service. Videos provide a visual way to communicate your message and grab peoples attention. Not only can it help you generate more sales, but it can also be used to build a strong brand and create lasting relationships with customers.

In this article, we’ll discuss the different benefits that video marketing can provide:

Higher engagement rates

Using video as a form of marketing or communication can help you connect with potential customers in an incredibly powerful way. When done correctly, videos have the ability to capture attention and engage viewers from start to finish. According to Wyzowl’s “State of Video Marketing 2020 Survey”, 81% of businesses reported positive returns on investment for using video marketing. One of the primary advantages for using video marketing is that it can help boost engagement rates compared to relying on other forms of communication.

Studies show that when consumers watch a product or service explainer video, they are 85% more likely to take action such as visiting your website or making a purchase since videos are able to convey more information in a shorter period of time than other forms of communication. With this increased level of engagement, your customers can learn more about your brand, business values and services and make informed decisions before committing to something. Additionally, several studies have proven that adding even just one video per email campaign can result in up to an 18% increase in click through rates and up to a 75% increase in searches related to the topic being discussed within the video.

When combined with other forms of content such as blog posts or website copy, videos can help provide additional information about your services, products and business processes which will ultimately lead to higher website visitor engagement rates due to their ability for quickly conveying complex topics in an easy-to-understand way. As long as you create high-quality content that is tailored for convenience when it comes your target audience’s needs and interests, you will be sure see positive results from increased engagement rates due having used video marketing as part of your overall strategy.

Improved SEO rankings

Using video content as part of your marketing strategy can be a great way to improve your search engine optimization (SEO) rankings. The more quality content you produce, the better your website or blog will perform when it comes to being found by prospective customers. Search engines are constantly evolving and indexing videos as well as text-based content.

Additionally, web pages that contain video are also more likely to be shared on social media platforms which further improves SEO rankings. Video content can be easily shared with potential customers and followers making it an effective way to market a product or service. Furthermore, research has shown that people are more likely to spend longer times on pages featuring video than those featuring only text-based information. This helps to keep visitors engaged and encourages them to explore the site further and seek out more information – all of which plays into good SEO performance.

Increased brand awareness

Video marketing is a powerful tool that can help businesses reach potential customers quickly, efficiently and cost-effectively. With the right approach, you can create engaging content that will entice viewers to act and visit your website or store. When used correctly, video marketing also has the potential to significantly increase brand awareness by getting your message out to a wide audience.

Using video can make it easier to showcase your unique personality and brand values. This type of content is particularly effective for businesses looking to build an emotional connection with their target audience. Videos with an underlying personal story or emotion are often the most successful at increasing overall brand awareness.

Some of the other key benefits associated with increased brand awareness include:

  • Improved search engine rankings: According to studies, video content is favored by prominent search engines such as Google and Bing, making it easier for people to find you when they’re searching online for related topics or services.
  • Enhanced customer trust: Having more quality videos available gives potential customers more reason to trust you before they make a buying decision.
  • Increased word-of-mouth referrals: As more people learn about your company through videos, your products or services become part of conversations outside of just those messages that you’ve put into words yourself.

Finally, increased brand awareness is something everyone in business wants because it leads directly to increased profits down the line. The higher your visibility in the marketplace – whether through use of video or other channels – the better chance you have at driving sales growth in future quarters or years.

Types of Videos

Video marketing can be an effective tool for businesses to reach new customers. There are different types of videos that you can use to engage and inform potential customers. Explainer videos, educational videos, and promotional videos are just some of the types of videos that businesses can use to create a successful video marketing strategy.

Let’s delve into the details of the different types of videos you can use for video marketing:

Product/Service Videos

Product and service videos are a great way to introduce potential customers to the features and benefits of your company’s products or services. They can help potential customers discover what it is that you have to offer, and understand why they should consider using your services. Product/service videos can be created using different media formats, such as animation, live action video, or even a combination of both.

When creating a product/service video, it’s important to focus on telling a compelling story that will engage viewers and encourage them to learn more about your offerings.

  • Product/service videos can help you promote new products or services, increase brand awareness and generate leads by driving traffic from web searches related to your offerings.
  • Additionally, product/service videos help relationships with existing customers by providing helpful information about a specific product or service.

To create effective product/service videos for marketing purposes, start by outlining the key objectives for the video; this will ensure that all elements work together in harmony towards those goals. Next, come up with an engaging concept that has some kind of suspense or mystery; this will make the viewing experience more entertaining and encourage viewers to share their thoughts with others in social media circles or comment sections of your website. Finally, create an attractive video thumbnail – it’s important as it is often the first impression users have on Youtube and other social networks – which will attract interest and motivate viewers to watch the entire video instead of skipping over it.

How-To Videos

How-to videos are an excellent way to demonstrate different ways your product can be used or to showcase services you offer in a visual format. For example, you could produce a video highlighting the steps to setting up the software or assembling a product. How-to videos can also include tips and tricks that help users get even more out of what you offer.

How-to videos help build trust with potential customers by teaching them how to use your products or services and by positioning your company as an expert in your field. They also appeal to viewers who have short attention spans and prefer visual media over lengthy text-based leads.

  • By providing answers to frequently asked questions (FAQs) quickly and easily, how-to videos can free up customer support staff from answering simpler queries and enable them focus on more complex problems.
  • Furthermore, search engine optimization (SEO) benefits come with including keywords related to your product in the title, description and tags included with each video upload.
  • Once customers have seen a how-to video, they might reach out for personalized advice or for a demo version – furthering the possibilities for growth via various channels as well as organic leads generated directly from the how-to video itself.

Educational Videos

Educational videos are a great way to show people how to use your product or service, and provide useful tips that help them make the most of it. These videos can also be used to share your brand message in an engaging way that leaves viewers feeling educated and entertained.

Some examples of educational videos include:

  • Product or service tutorials
  • “How-to” or “expert advice” videos
  • Explainer videos
  • Tips and tricks videos
  • Webinars

When producing educational videos, think about how you can make them engaging by adding animated graphics, relevant music, or real-life stories to support the facts being conveyed. This will help keep viewers interested in what you have to say so they stay tuned until the end of the video.

Additionally, make sure you have a clear call-to-action at the end of your video so viewers know exactly what you want them to do after watching it.

Testimonial Videos

Testimonial videos are a great way to showcase how your products or services have made a positive impact on customers. They can help boost customer confidence and trust because they come from real people with real experiences. Testimonials are powerful because they show potential customers the tangible results of using your product.

When selecting customers to feature in testimonial videos, look for individuals who have genuine stories and experiences, rather than scripted or exaggerated accounts. Having a diverse group of customer testimonials also helps you appeal to a wider range of potential clients. Additionally, be sure to get permission from each customer before creating the video so that there is no breach of privacy present in the content.

When editing the video, it’s important to select only key aspects that strengthen the story being told in each testimonial. Don’t forget to give credit to those involved by including their names and businesses in the video credits at the end! Additionally, make sure you take advantage of promotional opportunities available, such as featuring your videos on your website and across social media accounts with relevant hashtags for maximum visibility.

With these tips in mind, you’ll be able to create compelling testimonial videos that will help build customer confidence and ultimately grow your business through effective video marketing strategies!

Distribution Strategies

Video marketing is an effective way to reach a large audience and attract potential customers to your business. However, simply creating a video isn’t enough. You need to put in the effort to ensure that your video is seen by the right people.

An effective video marketing distribution strategy can help increase the viewership of your videos and get you more leads and customers. Let’s look at some strategies that you can use to distribute your videos:

Social Media Platforms

Social media platforms are powerful channels for distributing video content, particularly if you’re aiming to reach a younger audience. Along with sharing your videos on social accounts, search engine optimization (SEO) best practices can also be applied to gains maximum visibility.

When developing your distribution strategy for social media platforms, start by researching the most popular hashtags and topics in your industry. One key feature that encourages viewers to watch a video is its headline. Therefore, it pays off to invest time in coming up with an enticing headline for every video you post to ensure that more people click it. After all, the headline is often the first impression a viewer has of your video, so make sure it’s engaging and makes them want to watch more!

Another important element of social media distribution is leveraging existing influencers. Create relationships with influencers from related industries or run campaigns inviting viewers to tag their friends on a post or use an exclusive hashtag when sharing one of your videos. This way you can gain not just increased visibility but also new leads and brand loyalists among customers who consider themselves “influencers” within their own sphere of influence on social media platforms.

YouTube

YouTube is a widely-used, powerful platform for video distribution. It’s one of the most popular search engines (second only to Google) and reaches over 2 billion logged-in monthly users. By leveraging YouTube, you can reach potential customers in an organic context instead of relying on pay-per-click forms of advertising.

YouTube can be used as an effective platform to host videos or to segment viewers interested in your content by creating curated playlists. You can utilize SEO techniques like keywords, tags, title optimization, descriptions and thumbnails to get your videos discovered more easily on YouTube search engine results pages. Additionally, each uploaded video offers its own URL or embed code so that you can share it across other digital platforms such as your website or blog posts.

By building a community around your brand through comments and social media interactions on YouTube videos, viewers are more likely to become loyal customers who will turn back to you for their purchasing decisions rather than choosing a competitor’s product the next time they need something similar.

After all the necessary steps have been taken, such as filming and editing quality content that actually interests viewers and getting creative titles for posts—this is an effective way of driving viewership up by sharing links with friends or posting links cross-platform on social media platforms such as Twitter, Facebook, LinkedIn, Instagram, etc. All of this combined sustains stable viewership from organic sources i.e free visitors attracted because they come searching out of their own volition!

Email Marketing

Email marketing is an effective way to reach new customers and engage them with video content. You can distribute your videos or clips of your videos through email newsletters or make them available for direct download from the newsletter. Once you have generated the content, consider adding a sentence that explains why customers should watch the video and include a link to it for them to do so quickly and easily.

Try including calls-to-action at the end of each video which encourages viewers to share it, comment on it, or even sign up for your newsletter as a way to further reach potential customers. Additionally, use data such as customer purchase behavior and open rates from previous campaigns to inform your future emails and tailor content accordingly.

Analyzing Performance

Once you have begun to incorporate video into your marketing strategy, it is important to track the performance of the videos to analyze whether they are successful in driving the desired outcomes. Analyzing the performance of your videos is paramount in determining if you are successful in your video marketing strategy. You will be able to see if your videos are delivering the desired customer engagement and your customer acquisition rate.

Let’s explore the processes of analyzing video performance:

Track video views

Keep track of the amount of views on each video. This will provide you with an excellent indication of how successful your video marketing campaign has been. By tracking the amount of views, you will be able to determine which posts are the most successful, and consequently use more of them. Tracking viewers will also allow you to gauge which parts of your videos are being watched versus those that are being skipped or ignored by users.

Analyze viewer engagement by taking note of comments or likes on each post. If you’re finding that a specific post is receiving more comments or likes from viewers than other videos, then this should be further explored as it may contain elements that people find interesting or engaging. Ultimately, the goal is to create videos that hook people in and keep them coming back for more!

It’s helpful to review and analyze your completed videos for any possible improvements too! Take notes on viewership behavior e.g., how long did people stay and view? Was there a certain frame or phrase that caused an increase in interest? Comparing the different results will help you refine your approach over time and ensure that you’re creating content that engages viewers and leads to more conversions.

Analyze engagement metrics

Analyzing the engagement metrics of your video marketing campaigns can provide valuable insights into how effectively you are reaching your target audience. Engagement metrics include likes and shares, comments, watch time, completion rates, video views, and video impressions. By measuring these quantitative metrics from each video you create and review their performance over time, you can better understand what is resonating with your audience.

Using engagement metrics allows you to track how users interact with the videos across the different channels or platforms where they were shared (such as Facebook, YouTube or Instagram). This data can help inform decisions such as which audiences to target with your brand’s content, what specific topics to cover in future videos and how best to promote them.

Understanding user behavior can also be beneficial in creating tailored calls-to-action that are aimed at prompting a desired action from viewers which could include visiting a website or making a purchase. By taking the time to explore user engagement data and use it to shape your marketing strategy, it is possible for brands to get more out of their video efforts by producing relevant content that resonates with its intended audience making it more likely they will become customers – now and into the future!

Monitor website traffic

Using video marketing to get new customers is a great way to expand your reach and build brand awareness. However, it can be difficult to effectively monitor your results unless you have the right tools in place.

Monitoring website traffic is essential for understanding how effective video marketing efforts are driving new customers. It’s important to track not only overall website visits but also page views, average time on page, and bounce rates. You’ll want to study which pages people visit (and don’t visit), what they click on while they’re there, where they go afterwards, and how long they stay before leaving. This data can help you understand what aspects of the website may need improvement in order to make it easier for visitors to learn more about your business and become more engaged with your brand.

Additionally, social media monitoring tools such as Twitter Analytics or Hootsuite Insights can help you track how specific pieces of video content resonate with audiences. By being able to track what type of content performs best on certain channels – be it organic content or ads – marketers can make better decisions about future videos posted or proper targeting strategies used in campaigns across multiple channels like YouTube, Facebook, Instagram or Twitter.

Finally, search analytics tools can uncover new insights into potential customer behaviour surrounding specific keyword phrases used in titles and descriptions associated with the uploaded videos. Tracking clicks-through-rate (CTR) and average view duration are additional metrics that should be used in order to accurately measure how impactful any call-to-action at the end of a video has been; this could include an invitation for people to subscribe a channel or follow another social profile account associated with the company being marketed.

Optimizing Videos

To take advantage of video marketing, you must have well-optimized videos. Optimizing videos involves ensuring that the content is relevant and useful, as well as making sure that they are SEO friendly. This includes using the proper keywords and tags, as well as having a descriptive and unique title. Additionally, you can use the right thumbnail image, captions, and subtitles to draw in viewers.

Let’s explore the various strategies for optimizing videos:

Add captions

Adding captions to your videos is one of the most effective ways to enhance audience engagement. Captions provide an additional layer of context beyond the audio, offering viewers a richer experience and making your content more accessible. When viewing a video without sound, captions help to reinforce the message being delivered, ensuring the viewer does not get lost or confused.

Captions also make it easier for viewers who do not speak the same language as you to engage with your content. Translation technology has come a long way over recent years, meaning that international audiences can engage with your videos even if they do not understand all of the spoken words.

Additionally, when adding captions to videos you are posting on social media sites such as YouTube and TikTok – adding subtitles can significantly improve SEO rankings, as algorithms give more priority to content that incorporates subtitles and captions. This extra step can help ensure that more people find and interact with your video in their newsfeeds or search engine results pages (SERPs).

Overall, adding captions to videos helps boost viewership numbers while ensuring there are no language barriers between you and potential customers. It enriches viewers’ experiences by reinforcing messages being conveyed through audio narratives while improving readability when there is no sound or when audio is difficult to comprehend. By Including closed or open captioning on videos you will make it easier for new people discover in SERPs while boosting engagement and enriching customer experiences!

Include a call to action

Including a call to action in your video is an effective way to easily draw new customers in. A call to action can be anything from “sign up for this webinar” or “click here for more info”, whatever encourages viewers to take the next step towards engagement with the product.

It is important for each video to have a clear direction and should focus on one specific action that you want the viewer to take. This should be placed within the first 30 seconds of viewing in order for the message and intent of your video to quickly come across. Additionally, you could also end your video with a call-to-action which can reiterate what has been said throughout or adding another level of interest such as showing a discount code or promotion.

When constructing calls-to-action, language should be straightforward and clear so that viewers understand exactly where they should go next. Calls-to-action will not only persuade them towards action but make them feel that they are benefiting from simply watching your video and will encourage continued visits with more sales potential. Calls-to-Action can come in many forms such as

  • play buttons
  • subscription boxes
  • music soundtracks
  • logos
  • relevant visual cues like text overlays or motion graphics that stand out from the rest of an image.

Think beyond banner ads by engaging with viewers while they watch instead!

Use an engaging thumbnail

When it comes to video marketing, the thumbnail that you select can have a major impact on the number of views and clicks your video will receive. The thumbnail is like a visual signpost that pops up in search engine results, encouraging people to take a closer look at your videos. By selecting an eye-catching image as the video’s thumbnail – something like an interesting looking person or a vibrant image associated to the content of your video – you can make potential viewers interested in watching it.

The thumbnail should not only be attractive but should also accurately represent the content of the video. Using incorrect or mismatching thumbnails can lead users to click away from your videos quickly, giving them an overall bad experience which could lead to further avoidances and negative impressions about your brand. Therefore, take care when deciding on what image works best for each specific video.

While there’s no universally accepted template for what constitutes as “good” thumbnails; it is generally agreed that they should be aesthetically pleasing, highly relevant to the content, and inviting enough so that users will be motivated to stop and watch your videos. Utilizing this strategy may ensure higher viewership rates for each of your videos as well as ultimately contribute significantly more customers into your business!

Frequently Asked Questions

Q1: What is video marketing?

A1: Video marketing is the use of video content to promote or market a product or service, increase engagement on social media, or simply to entertain and educate an audience.

Q2: How can video marketing help to get new customers?

A2: Video marketing can help to attract new customers by providing helpful and entertaining content that resonates with your target audience. It can also help to build brand awareness and increase engagement on social media channels.

Q3: What types of videos should I create to get new customers?

A3: There are many types of videos you can create to attract new customers, such as product demos, customer testimonials, instructional videos, and more. It’s important to create content that resonates with your target audience and provides them with useful information.